Company
Perks is a custom gifting service that matches the ambience of any event with personalized, high-end favors, gifts, gourmet confections and tablescapes.
Messaging Challenge
Originally known as The Sweet Shoppe, the launching of Perks was more than a name-change, it was a game-change. While The Sweet Shoppe carried beautiful gift packages, the new brand would be an interactive, build-your-own personal gift shopping experience.
Essentially, we were rebranding a product-business as a service-business.
Plan in Action
- “Perks” was our choice because it’s short and fun, and encompasses their huge variety of promo items, favors and gifts. Who doesn’t love perks?
- The site drops shoppers right into the interactive experience with a form on the hero section stating, “I need some awesome perks for…” with a drop down menu.
- The company story builds on their solid reputation as The Sweet Shoppe while generating excitement for the new offerings.
- A strong focus on past projects and feedback serves two purposes: It inspires prospects with the infinite possibilities, and builds a legacy of great service, which is key to their new branding.
Website Development: Brooklyn Web Center
See it Live!
Perks Website