Company
The Kayx production plant in upstate New York houses an ever-increasing baking and administrative staff and churns out pallets of show-stopping pastries daily.
Messaging Challenge
The Kayx owners had a clear vision for their site. No flowery, long-winded descriptions typically associated with pastries. They wanted copy as sharp as Esther Werber’s photography. Clean lines. Neat corners. Corporate with a made-for-you flavor, like their exclusive baked goods.
Plan in Action
- Copy style is short and succinct throughout the site
- Headlines and body copy are impactful, but short.
- Product descriptions are crafted as fragments built with powerful verbs and adjectives.
Website Development: Brooklyn Web Center
Photography and Design Layout: Esther Werber, Flair Design Studios
See it Live!
kayx Capture