Company
Fames is the real thing. Authentic, family-owned, time-honored recipes and a forward-thinking marketing approach make Fames a real treat to work for. (Added perk: the super-sweet box at my door!)
Messaging Challenge
Fames’ logo and packaging portrays the ethnic brand as a cross-cultural vehicle to express love. But it would be a pity not to harness the significance of its rich international history of chocolate-making.
In with the new, but don’t trash the old!
Plan in Action
- Site weaves together the sophisticated gift line with the company’s fascinating history
- Intriguing description of chocolate-making reveals some of the company’s processes without divulging their trade secrets
- Tempting product descriptions and intuitive category division
- Facebook ads drive traffic to seasonal collections
Branding, Photography and Design: Esther Werber, Flair Design Studios
Website development: Brooklyn Web Center
See it Live!
Fames Website