Company
After writing the original site for this electrical contracting firm over a decade prior, it was a treat to witness Berkowatts’s tremendous expansion and strategize much-needed updates for their site.
Messaging Challenge
In a relationship-based industry like this one, conversion was not the goal. Berkowatts needed to display the scope of their service and showcase their impressive work.
Plan in Action
- Prominently feature the main areas of expertise — electrical, solar, and generators
- Demonstrate the scope of Berkowatts’ capabilities, manpower, and equipment
- Present detailed project descriptions, with a focus on lighting design
- Deliberately downplay the call-to-action buttons to discourage low-quality leads
Photography
Laibel Schwartz
Design and Development
Brooklyn Web Center
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