Thanks for stopping by my neck o’ the woods.
Thanks for stopping by my neck o’ the woods.
So, you’re here for coaching. Maybe.
And you’re expecting a proper sales page.
You know. Problem. Agitation. Overcoming Objections. Yada, yada.
Nope .
I’m not doing that.
I’m not going to use my persuasive skills to sell you on coaching.
For one thing, you don’t need anyone to push pain points. You’ve always been talented (Go away, imposter syndrome!), you just want to be confident that you’re submitting your very best work.
And if you accepted a project that’s a bit daunting, or you need some biz-building direction from someone who’s been in the trenches, well, that’s how you grow!
So we’re skipping the ‘click-or-die’ sell here.
Agree?
Let’s move right into the deets of exactly how it works.
But wait.
First, you kinda want to hear from others who’ve done this. (“Was it worth it?”)
And you’re entitled to hear from...
Ambitious creatives who’ve been here, done this
Rachel Friedlander
When my client described his complex needs, I was a bit overwhelmed! Nechy gave me clarity on how to approach the project. I instantly felt confident in my ability to tackle the project with the belief that I would deliver what the client wanted.
Chani Kahan
I needed to refine my processes to be more efficient. The insight she offered was mindblowingly simple and Nechy-style compassionate. I felt like a friend – not a shnook!
Suri Jerusalem
The method of how you turn detailed info into concise clear pearls of wisdom is MAGICAL.
Rochele Fried
Nechy’s feedback on my landing page was very on-target and made a lot of sense! Particularly because she was also a designer, she has a comprehensive scope on the copy vs. graphic relationship. She’s also very warm, encouraging, and not patronizing or condescending..
Here’s what they walked away with
Libby Kasten
The result was a great product that was MINE, not Nechy’s 😀 and the SKILLS to create another professional brochure.
Sarah – The Copy Guru
I loved the way the suggested edits were explained so that the critique was a learning opportunity as well. Client sent it to print with NO EDITS!!!
Penina Ostroff
Nechy gave me just what I needed: clear direction on how to approach the project. She definitely lives up to her wise owl avatar!!
Shani Schmell
I’ve been using my revamped pricing since we spoke and by now I can quote these prices without blinking. And people accept the prices without blinking, too
And business owners who wanted strategic feedback
When you work with Nechy, you get the sense that she genuinely wants you to succeed. Her advice is actionable and made me feel empowered. It wasn’t just, “You can do this” It was also, “and this is exactly how.” It also helps that she has a killer sense of humor. 😏
Shterna K. Lazaroff
Nechy’s mind is amazing because she sees the whole funnel and customer life cycle – not just emails. She sees how each piece fits into the sales funnel, and brings so much of her own experience. Whenever I have a project and don’t know where to start, Nechy’s advice gets me on the right track and gives me confidence to carry out the project.
Eliana Cline
Nechy helped me clarify the best lead magnet for my purposes and what the focus should be for the pre-launch sequences. I now have something tangible to work with, and I am no longer overthinking things. I am so grateful to have Nechy as my secret weapon!
Dina Gaines
When I was working on my own website, I wanted to make sure the copy was good/unembarrassing 🙂. Nechy’s constructive criticism was on point, encouraging and phrased sensitively. It gave me a lot more confidence and allowed me to feel good about sending people to my site.
Orit Wittenberg
All left the Zoom Room quite pleased
I walked out of the session with a list of easy and quick tweaks, as well as a lot of confidence about what we already have.
Sophia Benhaddou
Nechy has the rare talent of coaching in an empowering and encouraging way. She doesn’t do teardowns, she does ‘buildups’. If you’re looking for expert coaching or critique that is on-target and insightful, talk to Nechy.
Hannah Lipschutz
Necca really helped me audit my emails and gave me actionable tips to better track metrics and improve engagement.
Maeva Cifuentes
Necca gave me so much more than I bargained for in this session. She even helped me identify a future strategic direction my client should go in to reach their goals. I love brainstorming with Necca, it’s always productive and so much fun!
Lena Sesardic
Some wanted general biz-building guidance
“I needed both strategic guidance about my niche and messaging as well as an expert’s push toward the direction I was already leaning toward.”
“I want to crystallize my services, as well as my business direction, and I’d like your guidance. Specifically, ways to get out of the dollars-earned-for-hours-worked model. I’m thinking about how to productize my services and generate more passive income.”
“I want to work out appropriate pricing for my level of skill and experience.”
“I know I need to level up my business, I’m just not sure how. What should be my next biz dev steps?”
Some came for help with copy projects
“I’m about to start a big website project for an established NPO. It’s pretty huge and multilayered. I’d really love your help with pricing, strategy, outlining the site map, ongoing feedback/critique, and handholding.”
“Conversion was a very important factor in this project. I didn’t want to take the chance of botching it for my client.”
“It was a very involved site. I think the main things that were getting me nervous were: a) not having clarity on the UVP/USP b) how to make it convincing and stand out in such a crowded, skeptical market”
“I spent way too much time on a project. When I needed to step back, reassess and rework the strategy, I was stuck! It was like seeing a two-sided optical illusion, but you’re simply stuck on one side. I knew my messaging isn’t syncing all too well.”
What’s on your mind?
Want to tackle it together?
Have an out-of-the-box request? Not sure if I can help with what you have on the table right now?
Don’t worry. I review every session request the day it comes in.
If it’s not within my wheelhouse, we’ll refund you and then try to recommend a better fit.
Full disclosure: I’m no genius
I am simply fortunate to have had a wide range of opportunities
that broaden my perspective.
Mentor on Growth Mentor’s professional community
FFCC moderator
since 2020
CopyTribe moderator + critiquer since 2018
Worked with
210+ businesses
But back when I started, my circle of fellow copywriters totalled: 0
I didn’t even know that what I was writing was called ‘copy’. All I knew was that I was a trained designer who was actually a lot better at writing than design.
My own road to real profit would have been a lot smoother with an experienced coach. One day, when I write my book, The Dangerous Life of a Freelancer, you’ll laugh at my newbie blunders. But back then, I didn’t know of any copy coaches. So I learned it all the arggghhh! way.
The result: I became pretty passionate about giving you the direction I wish I’d had, at a price that doesn’t swallow your hard-earned profit.
And, as promised:
How it works
What will we work on?
(Because we WILL work, not schmooze, though that WOULD be fun;)We can strategize for your own business. Or tackle a tricky project. Your choice.
Here are some popular choices:
✔ personal pricing guidance
✔ retainer negotiation
✔ ‘is-this-job-for-me’ dilemmas
✔ mapping a strategy
✔ finding your superpower niche
✔ implementing a solid process
✔ project collaboration and management
✔ your own website or marketing materials
✔ client work, including emails, brochures, landing pages, and websites
Goal: Gain skills to complete your current + future projects confidently.
Together, we apply the knowledge you already have to give you the clarity you need to move forward. Extra tips, skills and insight from my decade+ in the marketing field help you slice through the TMI overwhelm, impress your clients, and develop the backbone to counter client pushback with confidence.
So, here's the deals
(Should be deal, I know, but you want more than one, right?)Pro tip: If this session is for a client project, try to work your session fee into your quote to reflect the additional value.
Don’t need a full session?
Ever wished you could pick an owl brain? But a 1-hour session would be overkill?
Have something else in mind?
More kind words from your kind of people
I really felt I needed an older wiser owl with broad shoulders, perspective, experience, to guide, critique, AND TO ACTUALLY TALK TO. (There’s only so much you can get out of just listening to The Copywriter Club…) I really felt you listened, you got me, and you also gave me clear, confident advice. You made a big issue feel simple and easy to deal with. Knowing that I can turn to you, makes this new-ish journey so much less daunting. And you know what – I really appreciate the price. It wasn’t extortionate. I’m sure your clients pay you much more than that, but I really appreciate you making your service within reach to someone starting off.
Getting access to Nechy’s brain (and heart!) is a copywriter’s treat! Nechy gives eye-opening clarity, brilliant solutions, and step-by-step direction – always with her trademark generosity and sincerity. I love the way she doesn’t focus only on the actual copy but provides marketing direction too and helps you build an optimized sales funnel. Nechy sees the forest AND the trees – and makes sure you see it too.
Necca was really focused on helping me out. She helped me set a better agenda ahead of the call (which I truly appreciated) and then we were able to spend the full call time on workshopping our landing page which was great. I left with a full page of notes and some good inspiration on what to go work on. Thanks Necca!
I just finished rewriting my notes from yesterday’s call with Necca and I am absolutely stunned by how many action steps and clarity I am left with after this session! (over 20!) Necca is an incredible professional when it comes to copywriting and putting herself in the customer’s shoes. She went the extra mile and even copy-pasted me an insightful message MY TARGET CUSTOMER has written on the internet. Throughout the whole conversation, she had rolled her sleeves brainstorming and working alongside me to improve our positioning, messaging, onboarding, even a few product features. Her input was invaluable! To the non-initiated, this would sound absolutely impossible to do in just one call. I have no words to express my gratitude for all the help and support I received from her for my startup!
Still have some niggling questions?
Let's see if we can take care of that!What exactly happens in a 'before' session?
‘Before’ sessions don’t actually have to be before you begin working on the project!
As a matter of fact, if you come with some groundwork in place, we’ll accomplish more.
Here are some popular topics others have requested:
Pre-project sessions (one or more of these subtopics)
- structuring the deal (pricing, collabs and client management)
- conducting research for your project, using my proprietary spreadsheet for competitor audits
- assistance in developing surveys, polls and resources for in-depth research
Pre-writing sessions (one or more of these subtopics)
- creating a messaging hierarchy
- implementing that mountain of research
- tackling multiple services or multiple audiences
Are you really an expert in ev-er-y-thing copy?
Well.
I’ve critiqued 300+ pieces and worked with 170+ companies, so I’ve experience with a full smorg of deliverables. If you’re working on a website, landing page, sales page, ads, emails, and especially if you’re strategizing for a sales funnel, chances are, you’re covered.
But, it’s still possible to stump me.
When you book your session, you’ll be asked for some basic project background. If your project falls outside the areas of my expertise, I’ll refund you immediately and try to recommend a better fit.
What does follow-up questions via email mean?
Once you’ve had time to reflect on your coaching or critique session, you’ll likely have some questions. We don’t want those question marks floating around unattended, do we?
Simply organize them in one email and submit within 48 hours of your session.
(Note: This is not meant for new topics, next steps, or can-you-shelter-my bunny-for-the-summer queries.)
How do I get the most out of my live session?
Do plan for child-care
I love meeting little people, but having toddlers (or poodles:) on your person is distracting to me and makes it very hard for me to give you the value you deserve. Also, weird fact: Zoom amplifies background noise sometimes. My kid playing Magnatiles will sound like gunfire to you, so my owlettes will be tucked away, generally.
Do send your files in advance
I like to give your files a quick glance to consider the best use of your session. This helps me be MUCH more helpful, so be sure to take advantage. (Submit 24-hours before the session to get this perk.)
Do be prepared for a discussion
I never did make it to Hogwarts, so don’t count on brilliant copy magically appearing on the doc, ready to wrap in an hour. But if you set a realistic goal, have a good understanding of the business or NPO and send your files in advance, you can expect to achieve that goal, bez”H.
How far in advance should I schedule?
Well, as soon as possible, of course!
But we all know advance planning is not always feasible (hello, unpredictable clients:), so it’s helpful to know that:
- Doc critiques slots are more frequent, and you can generally count on snagging a slot within a week or so.
- Live coaching/critique slots (generally Sundays), and strategy sessions (generally Sundays and Wednesdays) are more limited, so be proactive if you can.
What if I want a longer critique?
Depending on the piece, I can usually thoroughly critique 500-700 words in the hour. If your piece is on the longer side, you can choose to:
- Indicate which part is most important to you, and I’ll do that first.
- Indicate how much additional time you’d like (30 min/$75), and you will receive an invoice for the additional amount if I need to use it.
Ready to hop onto my branch?
Great, I saved a spot for you!
(Right near the honey;)
Want solid advice on running your business from an owlish fellow creative?
No fluff, no theory, no random thoughts.
Only nuggets that you can USE THE DAY YOU READ ‘EM.
Approx 2 emails per month, and of course, you can always opt-out.
Check out our resources page for nifty tools and resources you can swipe right now to up your business game.